Rexer Emil&Friends

LAPPONIA

This is a series of 11 TV commercials produced for Rexer, a tech real estate agency, in 10", 20", and 30" formats, which tell lively and humorous stories of everyday life set at home. "SpotComedy" combines the immediacy of an ad with the narrative techniques typical of a sitcom, to entertain the audience and engage them in the world of Rexer.

In the videos, Emil Abdullaiev, the bass featured in Rexer's first advertising campaign, no longer plays the role of an opera singer on a theater stage, but is instead at home, accompanied by his dog Jonesy and Nadia Mayer, Rexer agent and face of the brand.